Morty for Business Sponsorship Program

The offer

• Sponsored feature in the monthly Morty for Business email (1,500+ escape room owners, operators, builders)

• Featured placement in Morty's business dashboard (Exclusive Offers section or similar)

• Category exclusivity (no competitor placements) — this is the real product

• First position in every email

• Premiere placement in the business dashboard

• New media/copy swapped in any time on request

• Performance reporting on request (sends, click data, leads/conversions where trackable)

• Right of first refusal on future premium terms

Pricing

• CPM is the wrong anchor (18k impressions/yr would price this at ~$1.8k/yr). The right anchor is "only way to reach this market" — our list is a large share of all ~2,500–3,000 US escape rooms. Comp: a TransWorld booth runs ~$3–5k for one weekend.

• One closed customer pays for it (booking software $1–2k/yr LTV, props $10k+ one-time).

• Premium = 2x standard at both founding and rack keeps the sheet internally coherent; round numbers signal confidence and avoid CPM/breakdown conversations. $12k/yr stays under small-vendor approval thresholds.

• Deliberately underpriced for the founding term: sold-out slots + waitlist is the evidence that makes rack rate stick at renewal. Price discovery happens at renewal with 12 months of click data, not now.

Term & billing rules

• 12-month term, billed semi-annually in advance. Annual prepay by bank transfer: 5% off.

• Never bill monthly — prepayment is what makes the term real (nobody sues over $500/mo; 12 invoices = 12 churn opportunities).

• No credit card surcharge. ACH is the default; the 5% discount is framed as a bank-transfer perk. If they insist on card, eat the ~$170–330 fee — never lose a five-figure deal over it.

• If a prospect balks at 12 months: fall back to 6-month term at rack rate (no founding discount). Never discount price to shorten term.

Renewal strategy

• Founding rate is first-term only; ROFR means the founding sponsor renews at the new rate or publicly walks from a channel their competitor takes.

• Raise toward rack ($1,500/$750) at renewal, armed with performance data.

• If the first prospect says yes without flinching, we underpriced — don't reprice them, sell the next term at rack.

Prospects

• Buyer profile: vendors selling TO escape rooms (booking software, VR/tech, props/puzzles, insurance, AV). The TransWorld exhibitor list is the prospect pool.

• Does not compete with Morty Trends buyers (those are room owners, not vendors).

• Pipeline: vrCAVE (Ashley Blake) — premium first look offered 2026-07-06, warm (she offered "anything we can do, say the word").

Revenue context

Assets

• Terms one-pager source: ~/projects/morty/ai-projects/revenue-estimation/sponsor-terms.html (styled per biz/DESIGN.md — midnight navy, Morty pink #E94C8A, Poppins)

• Rendered PNG: ~/Downloads/morty-sponsor-terms.png

• Re-render command: headless Chrome — "/Applications/Google Chrome.app/Contents/MacOS/Google Chrome" --headless --hide-scrollbars --force-device-scale-factor=2 --virtual-time-budget=8000 --window-size=830,850 --screenshot=out.png file://$PWD/sponsor-terms.html

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